Monthly Archives: December 2012

Leveraging SEO for B2B Success

Posted on December 28, 2012 by mike S

In B2B marketing, lead generation is a vital process which ensures that a company is able to realize sales opportunities and bring in the much needed revenue. Supporting this effort is the Search Engine Optimization (SEO) process that helps marketers … Continue reading →

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Assess and Secure Mobile Applications with Mobile Security Services

Posted on December 26, 2012 by mike S

In today’s business environment where, as a result of consumerization of IT, the concept of Bring Your Own Device (BYOD) is tremendously popular, mobile security is becoming increasingly important. Unlike previously where new technologies first emerged in the corporate sector … Continue reading →

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Top 4 Benefits of Using Marketing Automation for Content Marketing

Posted on December 19, 2012 by mike S

Today, prospects can easily find information they want from online sources, thanks to the ardent efforts of content marketing teams of B2B companies. The single purpose of content marketing is to convert a casual website visitor or a prospective buyer … Continue reading →

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B2B Marketing Automation Tools for Lead Generation

Posted on December 11, 2012 by mike S

The lead generation process largely influences the quality and quantity of the leads procured by a B2B company. Today there are many new automated lead generation solutions that can be implemented to ensure that marketing is able to ably coordinate … Continue reading →

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The Automated Drip Campaign Process for B2B Marketing

Posted on December 4, 2012 by mike S

  Drip campaigns aid B2B marketers to identify where recipients are in the sales cycle, and place them in different stages of lead nurturing. Drip campaigning is an effective way to keep in touch with prospects as well. In advanced … Continue reading →

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