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Tag Archives: marketing funnel
Powerful and Easy to Use Marketing Automation Software
Wikipedia defines marketing automation as “software platforms designed for marketing departments and organizations to automate repetitive tasks. It focuses on moving leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel.” … Continue reading
The New Age Marketing Funnel Changing the B2B Markets
Today’s technological innovations, digitized environment, mobile computing and the dependence on social media challenges the business world to bring in changes to their marketing strategies. The traditional marketing strategies which included teams working towards individual customers now needs to work … Continue reading
Lead Management Systems:Ensuring ROI in the Changing Market
The changing market scenario with its global environment and technological innovation has transformed the way the customers today buy the products and services. The earlier days had seen buyers collect the necessary information about the products and service from the … Continue reading
Essentials of B2B Lead Generation Program
Find out what it takes to execute a successful B2B lead generation program. 1. Establish Lead ProfilesIn B2B marketing, it is important to first establish whom the marketer must pursue. Establishing lead profile is the activity of determining who exactly … Continue reading
What to Keep in Mind While Choosing A Marketing Automation Solution
With business strategies getting increasingly complex and demanding, generating quality sales leads, managing demand generation campaigns and evaluating marketing return on investment, can be highly challenging. According to the American Marketing Association, “Sales & Marketing need to be integrated in … Continue reading
Social Media Campaigns- The New-age Marketing Mantra
Every business enterprise has a profit oriented objective and enterprises work with various strategies and methods to achieve this objective. Marketing of products and services through various means help the enterprises in achieving their goal. However marketing strategies have changed … Continue reading
Marketing Automation Software 